During the analysis of the brand, its consumers, goals and competitors, I came to the decision to develop a calligraphic logo with a dynamic character and laconic execution. This should emphasize the spirit of those who live adventures, thrills and moving forward, those who is clients of Westt helmets.
The orientation in the composition emphasize dynamic character , which strives forward. The logo is underlined by upward running line, demonstrating the desire to emphasize and express its aspirations.
To adapt the logo to a round sign, I used the capital letter W, which is outlined in a circle. The circle in necessary to balance the sign.
Color scheme: Is accorded to the wishes of the client, who wished to use a white logo on colored helmets and black on white and gray helmets. In general, according to the client’s concept, three basic colors of helmets will be produced: white, gray and black.