Blade & Barell

TASK

Task is to develop a logo for the brand Blade & Barell, engaged in the production of the products for men. The company is focused on the male audience in the southern part of the United States. Blade & Barell has a production of oil for beard, as well as the task of expanding the range of cosmetics for men in 2017.

The client wished a brutal logo, using a firearm or a cold steel arms in a composition.

SOLUTION

The first thing I noticed was that the name of the company sounds like names of people, so I decided to depict  a profile of a man with stern features, well-groomed hair, beard and mustache. It speaks about the company’s activities and its focus on a certain audience and blends well with the name Blade & Barell. Behind the profile of a man, there are two crossed rifles that show the brutal and severe nature of the logo.

The color solution is executed in natural colors, which also completes the character and philosophy of the overall logo design.

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Client: Blade & Barell

Date of release: 10/12/2016

This project on Behance: Click here

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