Boiling pot

TASK

“Boiling Pot” is an Australian brewery, which is located next to the famous place for surfing, which surfers call “Boiling pot”.
“Boiling Pot” set the task to develop a logo consisting of a font, which would reflect the peculiarity of location the brewery, as well as will show affiliation to of surfers. As a mandatory task, the client wanted to depict the Pandanus tree and the sea surf or the wave in the logo.

SOLUTION

I developed a calligraphic logo in which depicted the surf. In the logo, the wave is turning into the “pipe” for surfing. The font is under an easy tilt, which complements the dynamics to the sign. Before the waves, in the center of the composition, I depicted the Pandanus tree, which shows the location origin of the “Boiling Pot” beer. Three birds, located above the waves, together with the light blue colors complement the marine character of the logo.

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Client: Boiling Pot brewing Co

Date of release: 12/02/2017

This project on Behance: Click here

THANK YOU FOR WATCHING!