DABRO

TASK

“Dabro” is a hookah club, which allows you to dive into the culture of smoking hookahs in a private atmosphere.

“Dabro” appealed to me with a request to develop a logo that would meet their own expectations. According to them, the logo should consist of a beautiful calligraphic font and correspond to current trends in design. “Dabro” wished to emphasize their idea of ​​the name, which was that the name can be read as “Dabro” – the translation has a similarity with the word “Good”, symbolizing the positive nature of the institution. And “Yes, bro” – a symbol of friendly service in the club.

SOLUTION

I developed a calligraphic logo with a soft and “smoky” character. To emphasize two variations of the name, and to create a smoke effect, I decided to divide the title in two parts, distributing them in a vertical composition. Elements of calligraphy performed in the form of smoke which moves from the bottom up. The color solution, on the one hand, emphasizes the juicy and bright taste of the hookah tobacco, and on the other – reflects the calm and private atmosphere of the establishment.

The work received a positive feedback from the client.

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Client: Dabro

Date of release: 20/10/2016

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