The concept of packaging offal

TASK

Launching a branded brand of offal. Positioning them as a delicious way to diversify your family’s daily menu. The target audience is the middle class and the “fallen” middle class. People were forced to give up some surplus, but at the same time they would like to avoid being depressed in eating and only a chicken menu. The assortment of the brand is only by-products. But not for special gourmands. The liver, stomachs, hearts, something else in the same spirit. Without pig’s blood and bovine eggs. It is important that the package always contains a couple of recipes, simple and fast, kazhual food, which can be made from the data “spare parts”.

SOLUTION

Byproducts can surprise – this is the first thing I noticed. Byproducts contain many useful vitamins, macronutrients and trace elements, which are not found in meat and in the standard diet of the family. These products have an unusual taste and can perfectly diversify the family menu, making it interesting.
Hence, my concept was born – “Discover an interesting taste!” The concept calls for surprise yourself and your relatives with a new diet, like a virtuoso focus that surprises and admires, but has a completely logical explanation in the form of a recipe. Also, in the concept of focus, the product itself and its origin (the entrails of animals) are played in the form of a specific focus-the division into parts.

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Client: Concept

Date of release: 30/05/2017

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