Westt helmets

Task

Westt helmets is a new company that has the task of entering the European market motorcycle helmets of open type in 2017. The brand focuses on the segment of consumers with an average and below the average income. The sphere of interests of a potential consumer is adventure and an active lifestyle.

The client wished to be able to stylize the logo for a round or square sign, for further use on branded products.

SOLUTION

During the analysis of the brand, its consumers, goals and competitors, I came to the decision to develop a calligraphic logo with a dynamic character and laconic execution. This should emphasize the spirit of those who live adventures, thrills and moving forward, those who is clients of Westt helmets.

The orientation in the composition emphasize dynamic character , which strives forward. The logo is underlined by upward running line, demonstrating the desire to emphasize and express its aspirations.
To adapt the logo to a round sign, I used the capital letter W, which is outlined in a circle. The circle in necessary to balance the sign.

Color scheme: Is accorded to the wishes of the client, who wished to use a white logo on colored helmets and black on white and gray helmets. In general, according to the client’s concept, three basic colors of helmets will be produced: white, gray and black.

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Client: Westt helmets

Date of release: 24/12/2016

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